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  • Check out the mobile version of Kondiment.ro – compact and easy to use

    mobile kondiment website

    After the endeavor of creating and developing our new Kondiment company website, we have come to the conclusion that a mobile version of our website is required.

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    Posted by on 15.08.2012 in
    "The news, What we do"

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  • SNS Power weekend

    Kondiment - SNS Power Weekend
    We decided to invite part of the SNS campaign staff to Bucharest, in order to meet the rest of our team and spend a weekend with us. Read more
    Posted by on 23.06.2012 in
    "Politics, What we do"

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  • Proud to welcome Gabriela Andrei to our team

    Last week, we discussed about a new member who was to join our company in Bucharest. Today, the countdown on our website has stopped and we are proud to welcome Gabriela Andrei to our team.

     

    Our new team member had worked with us before. So, you might say that this moment does not mark a new addition for us, but the return of someone we enjoyed working with for the past years. Gabriela Andrei is a Google Adwords and Google Analytics Certified Individual. She was among the pioneers of Search Engine Optimization (SEO) in Romania and first started working for Kondiment in June of 2008.  She first occupied the position of SEO Specialist, and in September 2010 she became our Chief Learning Officer. Gabriela Andrei led the Adwords Seminar held by Kondiment that enjoyed great success among those interested to find out more on Google’s PPC system.

    In July 2010, Gabriela started working full time at BitDefender as Global SEM Manager. In the years spent developing her skills and gathered experience working for an international company like BitDefender, Gabriela still did consulting work for Kondiment.

     

    Today we are very happy to announce that Gabriela joined our team, on a part-time schedule. We feel honoured she chose to share her experience with us and to help us build strong online marketing strategies  for our clients. Feeling confident that we now can offer more valuable experiences for brands that want to have a strong online presence, we welcome Gabriela Andrei into our team.

     

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    Posted by on 18.06.2012 in
    "The news"

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  • Meet Kondiment Bucharest’s newest member on June 18th!

    In only 10 days, our team in Bucharest will grow. A brand new adition to our team will be announced on this website on June 18th. Read more
    Posted by on 08.06.2012 in
    "The news, What we do"

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  • Campaigning for the brand new president of Serbia

    In the past months, Kondiment’s forces were concentrated on the Serbian presidential campaign in which our team played a great role. We were asked to be a part of the SNS (Serbian Progressive Party) campaign, supporting their candidate, Tomislav Nikolic for the presidential elections. Read more
    Posted by on 29.05.2012 in
    "Digital, Politics, Social Media, What we do"

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  • Behind the scenes of political marketing campaigns

    Kondiment has a long history of working in different political marketing campaigns, local or national, in countries such as Ukraine, the Czech Republic, Austria, Turkey, Greece, Serbia, Bulgaria and Romania. In all these years planning and developing online campaigns, we have come to learn some things that Lucian Despoiu, Kondiment Managing Partner and Founder, shared in an interview with the Romanian news portal Realitatea.net.

     

    The interview is more focused on the campaigns that took place in Romania, but some of the things you can learn are applicable to political campaigns all around the world.

     

    First of all, one should know that a political marketing campaign is different from a commercial campaign in that success cannot be measured in unique visitors, bounce rate, click through rate, open rate or other indicators. Lucian Despoiu has come to the conclusion that defining adequate KPIs for efficient political marketing campaigns is essential. One must have a deep understanding of the Internet and of the way voters act online. Each campaign and candidate has different KPIs that have to be set up accordingly and to take into consideration the political platform and overall image of the party or candidate. Thus, Lucian Despoiu states that it is vital that on the political campaign in question, no matter the country or the type of campaign (local or national), there has to be someone involved straight from the party’s core that can correctly set up the KPIs and that can be in charge with the whole communication, making sure it follows certain guidelines.

     

    Another important thing that separates political marketing campaigns from commercial marketing campaigns is that you cannot start a campaign just 10 days prior to the elections. Sure, a constant line of communication with the public must be present in commercial campaigns as well, but in political marketing, this is vital.

     

    A constant, valuable communication has to exist, the party or candidate has to be well aware of who are his potential voters, what they want, what they need, where they spend most of their online time and make it so that, when time comes he has to ask for their vote, it’s a natural act of communication and does not seem forced in any way. This also means that the type of communication has to be a hybrid one – meaning that online communication has to be sustained by offline activities, and also that an efficient online political communication has to be micro-targeted and permanently optimized.

     

    In Romanian politics today, parties and candidates believe that, in order to have an online campaign, it is sufficient that they pay “online posters” that comment on various posts, news or news websites. But Lucian Despoiu warns them that this is not enough.

     

    Political marketing campaigns are complex, need a lot of work and that is why an online political campaign can cost up to 650 000 EUR (national) or 120 000 EUR (local). But given that an online campaign can have an impact on 2%-10% out

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    Posted by on 14.05.2012 in
    "Politics"

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  • Make the most of your 404 error page! It will do you good.

    404-error pages are very important, but they tend to be ignored by many when launching their websites. One of the reasons invoked for this is the small number of users that ever get to see these pages. A "404 - Page Not Found" message is a special type of message, delivered by a HTML document, indicating that the server could not address an issue. Usually this happens when users mistype an URL or when they try to access a page which is no longer available in your website. Read more
    Posted by on 27.04.2012 in
    "Digital, What we do"

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  • A new website, a new blog. Find out what you’ll be reading about!

    As we try to keep our clients and partners up-to-date with our activities, we thought about integrating a blog with our brand new website. Also, we wanted to create this online marketing blog as a space for discussions, ideas exchange and, why not, us bragging about our great projects and noteworthy clients. We encourage you to talk to us and communicate your ideas. This blog is also about us being close to our clients and partners. We want to promote a space in which clean, transparent communication is key. Read more
    Posted by on 27.04.2012 in
    "The news"

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  • Love Mixer Apps to promote Vodafone’s spring packages

    Love is in the air when winter draws to an end. Valentine’s Day, followed shortly by the Romanian equivalent Dragobete, mark the end of winter and the arrival of spring, which is celebrated in Romania on the 1st and 8th of March. On these days, ladies receive flowers and traditional accessories called "martisoare". Our client, Vodafone, wanted to mark this event while also promoting some special pre-paid and post-paid bundles. Read more
    Posted by on 23.04.2012 in
    "Digital, What we do"

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  • OurClimate websites launched and presented at the Botanoo Gala

    Kondiment has been working hard in the past months to create and promote the brand identity for the OurClimate organization. The project had its official launch on February 5th 2012, at the Budapest Congress & World Trade center, in Hungary, hosting nearly 2000 people. OurClimate is a leading worldwide non-profit organization with a mission to educate present and future generations on the negative effects of CO2 emissions and also create the limelight for those who are committed to developing solutions. Read more
    Posted by on 22.04.2012 in
    "What we do"

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