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  • Plus1 certification for Kondiment: Google Tag Manager Specialist!

    Last week, our team got some great news! Kondiment Group is now a Google Tag Manager specialist and can offer assistance and help to any other company who wishes to use the Google Tag Manager tool to the max.

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    Posted by on 19.11.2012 in
    "The news, What we do"


  • Why Google Analytics will become the coolest web analytics tool (insights from the summit)

    This year, for me, the Google Analytics Summit was the equivalent of the expression “there’s something in store for us”. The two full days of events were very motivational for me on a personal level, since I was able to see the Google project management team working to improve the products and also witnessing all the possibilities that are now in front of us as marketers. Read more
    Posted by on 07.11.2012 in
    "Digital, The news, What we do"


  • Lucian Despoiu at Webit 2012: Business Opportunities in Online Political Campaigning

    In October 2012, Lucian was invited to participate as a speaker at the International Webit Congres – the only global event dedicated to the new digital and tech markets.


    Webit 2012 was the fourth edition of the event and the first one to be held in Istanbul. The event nowadays recognized as a “beacon for the digital industry professionals” hosted 7 conferences, and over 6000 professionals from 72 countries were present, discussing new ideas and business opportunities. The fourth edition of Webit gathered representatives from companies such as Google, Facebook, PayPal, IBM and more, along with government representatives, entrepreneurs and investors and digital professionals.


    Lucian was asked to participate as a speaker at this unique event at the Leaders of the Future / Entrepreneurs conference, on October 10th. The presentation he delivered, “Business Opportunities in Online Political Campaigning”, tackled on a very interesting topic: why should an entrepreneur or business man care about the online political campaigns?


    The very simple answer is this: there are a lot of possibilities and business opportunities that have emerged from online political campaigns. The online political communication market has grown to extents you cannot imagine and there are numerous chances every business owner can take. And we must not forget a very important fact: even if your business is not related to the political world at all, it is still influenced by the decisions politicians make and, in this particular situation, internet gives provides you the power of information.


    In his presentation, Lucian discussed about how big the online political communication market really is, what are the major players in the industry, key elements of a political campaign in the 21st century and lessons learned from over 20 online political campaigns Kondiment was active in.


    Lucian also discussed about an important paradigm shift in the domain: from services to products. It is not enough to offer services; nowadays, companies have to develop specific products and solutions that can help parties and representatives to be more organized and to reach their supporters and likely voters, while also providing business opportunities for business owners and entrepreneurs. Such a solution is Kondiment’s own Kombo suite.


    It was a unique experience for our company to be represented at such a large-scale event and for Lucian to be a part of a selected number of speakers. Webit is truly an innovation and we are proud to have been a part of it.


    For in-depth information, you can see Lucian’s entire presentation on SlideShare.



    Business Opportunities in Online Political Campaigning (Product Development Roadmap) from Kondiment Group   Article picture: Panel of speakers, Webit 2012. Read more
    Posted by on 05.11.2012 in
    "The news"


  • Happy Birthday, Catalin Cristea!

    It’s a double holiday here at Kondiment Bucharest. Today we’re celebrating not only Halloween, but also the birthday of our Head of Design, Catalin Cristea. Read more
    Posted by on 31.10.2012 in
    "The news"


  • Happy Birthday, Lucian Despoiu!

    It’s Celebration Day again here at Kondiment Bucharest. Today we’re happy to be wishing Happy Birthday to none other than Mr. Lucian Despoiu, KONDIMENT Group’s General Manager and Founder. And since it’s his special day, we took the liberty to steal a few minutes of your time to let you know more about Lucian.


    As many of you know, he founded KONDIMENT in 2001, in Romania. What you may not know is that he started the agency when the idea of Internet marketing was only just blooming in our country. Later on, the full service digital agency transformed into KONDIMENT Group and is now one of the most successful Performance Marketing agencies in Eastern Europe, with offices in Romania, Germany, Serbia, Armenia, United States of America and Cyprus.


    Long before he started Kondiment, Lucian was very interested in entrepreneurial activities. During his career, he got involved in different projects, bringing passion, creativity and business flair into each and every one. One of those projects is the NGO “Volunteers for Ideas and Projects” in 1998, founded with the purpose of stimulating and encouraging the entrepreneurial initiatives of students. Another project he helped launch was eJobs.ro, started in 2000 and now the biggest employment portal in Romania, recently acquired by the Ringier Media Trust.


    Those of you that have met Lucian know how intuitive he is and how quickly he sees and seizes opportunities. He not only observes if there is a need on the market that no project responds to, but he also makes it a mission to successfully launch that project.  This was the case with Fairsolve.com (www.fairsolve.com)- the online platform for trading goods that resulted from the insolvency procedures and enforcement that now is a very successful trading platform.


    Today, Lucian continues his tradition of spotting opportunities where other people only see a stop sign. This is why he took the leap from a full service agency to also developing tools and products. The first two internal products are developed to help people activating in travel industry and politics: Travelbox and Kombo. We will soon reveal more on these two projects.


    You might say that we say all these nice things about Lucian because he is our boss, so of course we talk him up; but this is as far from the truth as possible. Lucian is very good not only at creating a strong, dedicated team of professionals, but also at keeping that team together and turning it into a family. He is not only the brain behind KONDIMENT Group, but also the heart of it. No matter how far he travels, how much time might go by without him being at the office, he is the engine that keeps the wheels going.


    And now, for the traditional part of “things we know about Lucian and he does not know we know”… we’re afraid that there aren’t many secrets to tell, since he is a very open person, ready to talk about anything at all times. Also,

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    Posted by on 29.10.2012 in
    "The news"


  • Word’s out on the jobs market: we are hiring a Senior Art Director

    We know some of your sighed when they saw the latest job post. Maybe you are very interested in being a part of our team and really want to work with us, but don't have the necessary skills to join us as a Senior PHP developer. Well, Today might just be your lucky day, if you are more on the creative side. Read more
    Posted by on 24.10.2012 in
    "The news"


  • Join our Bucharest team as a Senior PHP Developer!

    Kondiment Bucharest is hiring! We’re offering you the chance to join our team of super talented professionals and to work on some very interesting projects with us. At the moment, we’re looking for a PHP developer to complete our technical team. Read more
    Posted by on 22.10.2012 in
    "The news"


  • Lucian Despoiu about Online Marketing Campaigns done right

    This September, Lucian Despoiu was invited to deliver a presentation at the International Conference "Marketing In Direct", held in Bucharest. The topic chosen is a rather vast one, but one that is also very much discussed today: the transition from online marketing to performance marketing. Read more
    Posted by on 04.10.2012 in
    "The news, What we do"


  • Happy Birthday to our Political Adviser, Roxana Arginteanu!

    It seems autumn is a good season here at Kondiment Bucharest. A lot of our dear colleagues are celebrating their birthday – which is a very good news for the rest of us who get to eat delicious cookies and pastry products weekly :).


    Today, we’re celebrating Roxana Arginteanu, our Political Consultant. Happy Birthday, Roxana!


    She has worked with us for some time now and joined our team full time this spring. With her solid political background and journalism experience, she is a very valuable addition to our political team.


    When you first meet Roxana, informally, you wouldn’t say she works in a tough and unforgiving environment such as politics. She manages to put a different spin on a rather rigid domain and make it more warm. However, at work, she is blunt and straight-forward – Kondiment’s own Iron Lady. She has a keen eye for details, solid knowledge in the political field and has a habit of seeing every challenge as an opportunity, since she finds all things complicated more interesting.


    And now, the moment you’ve been all waiting for: we’ll tell you some things about Roxana that we know and she doesn’t know we know.


    She had a certain thirst for knowledge ever since she was little and so, she neglected her final exams just so that she could catch up on her philosophical readings. She is afraid of heights – but not metaphorically. Also, she has a lot of principles for the year and age we live in: she is a vertical person and she demands a lot in her personal relations.


    We love her terrific laugh that booms so often on our terrace. A conversation with Roxana could never be borring.


    Happy Birthday, Roxana! May you have a life full of joy and challenges.


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    Posted by on 04.10.2012 in
    "The news"


  • Happy Birthday to our Video Wizard, Razvan Dumitrescu!

    We’re continuing the tradition of celebrating our team members who are getting older and wiser. Today we’re saying Happy Birthday to the brain of our Motion Graphics department  (also known as The Video Wizard), Razvan Dumitrescu!


    And in the good tradition we instated, we’ll now tell you more about our birthday boy!


    Razvan has been working with us for four years now – how time flies! Before joining Kondiment Group, he worked as Senior QA Tester for Iplay International and as QA Tester for Gameloft Romania. It was here at Kondiment that he had the chance to exercise and improve his passions: graphic design and animation. He is the one that gives life to all our creative work, projects for our clients or our own projects and campaigns. What we most love about his work is that it always surprises in a certain way. So, when you’re thinking that you are looking for “a different approach”, “something cool”, “something special”, he’s your guy. You’ll have a taste of what he does at the end of this article.


    Razvan is very passionate about sports cars, technology, music and “discovery-like” TV channels and magazines. Going on the road with Razvan is like being on the race track. He is also passionate about entrepreneurship and he is always willing to try out new ideas. Also, our guy here has a cool way of living, dressing-up and travelling. And, as a final touch of his description, he has this unmistakable countagious laugh, which we all love to have in the office.


    When he finds the time, he blogs on his website www.erde247.com which he branded by his initials in romanian (R spells as “er” and D spells as “de”), but also because, by the german he speaks, “erde” means earth, hence the mood of his logo. The 247 comes from 24/7 as in a website that’s always open :).


    As for our usual “here’s something you didn’t know about X and something he doesn’t know we know”, here are some interesting facts about Razvan: when he was younger, he used to wear his hair longer and accessorize it with bandanas or hair bands; his inner child is still very present – he plays lots of games at home; he hated pasta and salmon untill two years ago, when he finally discovered the tasteness that he missed. Since then, he’s willing to accept lots of gastronomy dares. Also, you’ll never guess what TV show he presently loves to watch. It’s “Sex and The City”!


    We’ll come back with more. Probably next year.


    Happy birthday, Razvan Dumitrescu! Enjoy today and the rest of your life!


    Read more
    Posted by on 02.10.2012 in
    "The news"


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Cristi Dinis

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